About Me

I’m a brand and marketing strategist with 5+ years of experience building narratives and campaigns across B2B and B2C markets, From fashion, food and fitness to cleantech, I’ve worked across categories that demand very different kinds of storytelling,shifting seamlessly between culture-led content and deeply technical narratives.

My work sits at the intersection of strategy, storytelling and systems, combining content, data and AI-led workflows to scale marketing impact, improve efficiency and generate measurable growth.

Beyond work, I’m constantly exploring cultures, people and behaviour, because the best marketing doesn’t start with brands, it starts with human insight.